Making a Difference One Beard at a Time!

I imagine most of you reading this are familiar with the concept of Social Responsibility, and some of you might even make your buying decisions based on companies that practice this belief.  Investopedia defines it as “the idea that a company should embrace its social responsibilities and not be solely focused on maximizing profits.”  Examples of how companies can put this into practice are:  Creating one for one programs, donating a portion of sales to an organization or charity, developing outreach programs in the local community, and reducing the negative impact their businesses have on the environment.  

As a consumer, I have a come across a number of companies that exemplify social responsibility, and thus have been inspired to model my business after them.  Two of my favorites are Toms and Bombas, both have created unique one for one programs that provide desperately needed items and services to people in need.   Please visit their sites to learn more about the amazing things they are doing.  

As a bearded man and owner of a beard care business, it made perfect sense for me to seek out an organization that focuses on men’s health, specifically prostate cancer.  With a little help from CharityWatch and some additional research of my own, I currently make an ongoing contribution, by donating a portion of all sales, to the Prostate Cancer Foundation.  As the business grows, so will our contributions, and so will my desire to find additional ways to operate a more socially responsible business.  I welcome any ideas you have on how we can be better.  I also encourage you to find ways to be more socially responsible by donating to your favorite cause, volunteering your time, being environmentally conscious, or supporting business that are giving back.

Thank you for reading!

Kelly B.