I imagine most of you reading this are familiar with the concept of Social Responsibility, and some of you might even make your buying decisions based on companies that practice this belief.  Investopedia defines it as “the idea that a company should embrace its social responsibilities and not be solely focused on maximizing profits.”  Examples of how companies can put this into practice are:  Creating one for one programs, donating a portion of sales to an organization or charity, developing outreach programs in the local community, and reducing the negative impact their businesses have on the environment.  

As a consumer, I have a come across a number of companies that exemplify social responsibility, and thus have been inspired to model my business after them.  Two of my favorites are Toms and Bombas, both have created unique one for one programs that provide desperately needed items and services to people in need.   Please visit their sites to learn more about the amazing things they are doing.  

As a bearded man and owner of a beard care business, it made perfect sense for me to seek out an organization that focuses on men’s health, specifically prostate cancer.  With a little help from CharityWatch and some additional research of my own, I currently make an ongoing contribution, by donating a portion of all sales, to the Prostate Cancer Foundation.  As the business grows, so will our contributions, and so will my desire to find additional ways to operate a more socially responsible business.  I welcome any ideas you have on how we can be better.  I also encourage you to find ways to be more socially responsible by donating to your favorite cause, volunteering your time, being environmentally conscious, or supporting business that are giving back.

Thank you for reading!

Kelly B.

I speak with people regarding beard care almost every day, and most of them use beard oil or, at the very least, are familiar with it.  The one thing that varies with each of the bearded men that I come into contact with is the way they are using their beard oil.  I’m not going to tell you that one way is better than another, because ultimately what works best for you, is what’s best for you.  I will share the method that I use and give you my reasoning behind it.   Here are the very simple steps to getting the most from your beard oil.  

• After showering, use a towel to pat dry your beard to the point it is slightly damp.
  
• Put the desired amount of beard oil into the palm of your hand and rub your hands together.  If you are new to beard oil, start with a dime size amount and adjust accordingly.
• Work the oil into your beard, using your fingers to make sure it gets all the way to your skin.
• Brush or comb your beard.  This helps to evenly distribute the oil throughout your beard.  

If you haven’t applied your beard oil right after showering, I encourage you to give it a try. The reasoning behind this method is that the shower will open the pores of your face and allow the oil to better absorb and nourish the skin under your facial hair.  Also, when beard oil is applied to damp beard hair it will help to seal and lock in the moisture.  By making this little adjustment to your beard care routine, you will notice that your beard is softer, your skin is moisturized, and the oil will absorb much better, resulting in a beard that doesn’t feel oily.  

I hope this helps you get the most from your beard oil.  If you have any tips that work for you please share them in the comments.  If you are looking for a great beard oil, please click here.

Thank you for reading!

Kelly Brott
Founder, Brott’s Beard Care